Inside Formula 1: Business. Lifestyle. Power.
James Parrish
Brand Partnership Architect at Rush Sport & Entertainment, James helps international businesses understand, explore, develop and secure new brand partnerships within both Formula 1 and Formula E.
Sustainable luxury
The jewel in Formula 1’s crown, the Monaco Grand Prix is the most iconic, prestigious and luxurious race to attend. This event has an official capacity attendance of 37,000 for race day (22,000 in grandstands) but in fact, many more…
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
Why Ferrari’s shareholders won’t let them leave
Recently Formula 1’s new management has revealed their proposals for the future of the sport, including a new engine specification from 2021 onwards. Several of the current and potential future manufacturers have voiced their opinions. Not surprisingly Ferrari has been…
The open formula of Formula E
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the work of many years under the radar before a series of sudden incidents prompt rapid awareness growth and widespread recognition.…
Revolution?
Are we entering a revolution of Formula 1? With Liberty Media making the first of two transactions to acquire Formula 1 – subject to regulatory approval – could we be on the brink of a revolution or just an evolution?…
A quiet year in terms of sponsorship
In the championship, Lewis and Mercedes have done a great job again. The revelation this year has been at Toro Rosso, with Max and Carlos producing some of the more exciting moves of the year. Mention should also go to…
D(r)iving into the abyss
As we are over the end of the Formula 1 season, some parts of Formula 1 are looking to wind down, but not the commercial teams. Whether they are in-house for a team or an agency brokering deals for brands and…
F1 teams left behind
F1 Teams left behind. The past months have been tough on Formula 1’s reputation. It seemed every piece of news about the sport included some mention of a ‘crisis’. The reality is that the sport isn’t in a crisis, but…
