Inside Formula 1: Business. Lifestyle. Power.
Bill Herring
A Formula 1 fan since his youth, Bill Herring has been involved with motorsport as a driver, crew member, circuit communications staff and Formula 1 sponsorship manager. He is now Principal at Out Front Marketing, LLC, a marketing and communications consultancy in Austin, Texas. He can be reached on outfrontmarketing.us@gmail.com.
2015 season preview – sponsorship
That eternal equation – is the income greater than the outgo? It’s a timely question as we approach the new season, and sponsorship is certainly one of the main revenue streams for Formula 1 teams. Who has been successful in…
“That’s an experience you can’t buy!”
More than once I’ve heard hospitality guests of a Formula 1 event say something like “that’s an experience you can’t buy!” Indeed there are few things that compare with the quality and excitement of attending a Formula 1 race as…
Formula 1 2014 sponsorship roundup
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was great to see Martini back in Formula 1, but now there is pressure to eliminate alcohol sponsorships. Senior sponsorship execs…
Formula 1 fans in America – should sponsors target them?
As we just passed the US Grand Prix, it might be very useful to have a look at the profile of American Formula 1 fans and compare that to fans from other global regions. Yes, there are a lot of…
Santander’s Formula 1 saga
Many people in the Formula 1 paddock were saddened to hear of the passing of Emilio Botin, Chairman of Santander Bank. He was closely involved in Santander’s Formula 1 sponsorship program, which has provided significant results for the bank and…
Should Bernie buy Twitter?
Bernie Ecclestone’s seeming dismissal of social media contrasts sharply with what other racing series, and major sports leagues, are doing with social media. We’ll have a look at how NASCAR monitors social media and the corresponding benefits. Click here to subscribe…
A transitional phase
A transitional phase: Formula One, geography doesn’t have much of an impact on sponsorship. F1 truly is a global sport with common fan characteristics around the world. I’ll speak about that more in a moment. Click here to subscribe to our…
