Aston Martin Aramco: Celebrating Iconic Brands and Cultural Stories at F1 75 Live

Aston Martin Aramco Formula One Team has unveiled its striking 2025 livery as part of the groundbreaking F1 75 Live event at The O2 Arena in London. This first-of-its-kind spectacle brought together all 10 Formula One teams for a grand livery launch, marking the beginning of the sport’s landmark 75th season.

The event was a celebration of Formula One’s rich history and future ambitions, with Aston Martin Aramco making a bold statement about its relentless pursuit of progress—both on and off the track. The team’s presentation was a thrilling showcase of its legacy, racing heritage, and cultural significance, merging motorsport excellence with high-profile entertainment.

One of the evening’s standout moments was a spectacular CGI re-enactment of the iconic Thames River chase scene from the James Bond film The World Is Not Enough. Adding to the cinematic flair, Aston Martin drivers Lance Stroll and Fernando Alonso played their roles to perfection, making a dramatic entrance at The O2 Arena in true 007 style.

The spectacle continued with a breathtaking live performance by the 2025 Grammy award-winner Tems. Accompanied by a 35-piece orchestra, Tems delivered a powerful musical set as the AMR25 livery was revealed to the world. CEO and Team Principal Andy Cowell, alongside both drivers, took to the stage to conclude the presentation, reinforcing Aston Martin Aramco’s vision for the 2025 season.

A Bold and Evolved Livery

The AMR25 retains Aston Martin Aramco’s signature racing green, a colour that has been synonymous with the team since its return to the grid in 2021. This year’s livery not only underscores the team’s heritage but also highlights its expanding roster of partners.

Five new brands—Coinbase, Pepperstone, Arm, Atlas Air, and ELEMIS—make their debut on the car, reflecting the team’s continued commercial growth. Additionally, Ma’aden was announced as the team’s first-ever Principal Partner, further strengthening Aston Martin Aramco’s global presence.

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Fans eager for a closer look at the AMR25 will have to wait until the car’s full design is officially revealed in a digital launch on Sunday, February 23, ahead of pre-season testing at the Bahrain International Circuit from February 26-28.

Aston Martin Aramco F1 Leadership and Vision

Andy Cowell, CEO & Team Principal, Aston Martin Aramco Formula One Team:
“We’re delighted to launch the AMR25 livery at F1 75 Live. It’s a unique opportunity to bring our fans, partners, and colleagues into this exciting moment, making my first launch as CEO and Team Principal even more special.

Our 2025 livery embodies the heritage and ambition of our team, and I can’t wait to see our drivers put the AMR25 through its paces on track later this month.”

Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team:
“Aston Martin’s rich legacy continues to inspire everything we do. Tonight’s livery reveal at The O2 Arena was an incredible way to showcase our passion, our relentless pursuit of excellence, and our impact on popular culture.

Bringing fans into this moment was key—we’re honoured to kick off Formula One’s 75th season in such a spectacular way.”

Driver Perspectives

Fernando Alonso on the Competitive Landscape

“We need to see how the cars perform in Bahrain and across the first few races because the field is incredibly tight. Fine margins will make a huge difference in terms of points and results.

Our goal is to improve on last season. We’ve finished P5 in the Constructors’ Championship two years in a row, and now we’re pushing for more. Every detail matters.”

Fernando Alonso on the Future of the Team

“The team is evolving rapidly, and it’s exciting to see so many new arrivals, including Adrian Newey, joining us in just a few weeks.

With major regulation changes coming in 2026, this is a pivotal moment for Aston Martin Aramco. We’re putting all the right building blocks in place, and the whole organization is united in its vision. I feel privileged to be part of this journey.”

Lance Stroll on the Development of the AMR25

“The AMR25 is an evolution of last year’s car, and we’re optimistic about taking a step forward.

We spent last season experimenting and learning from our upgrades. Every lesson has gone into this year’s development, and we’re all excited to see how the car performs on track.”

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Aston Martin Aramco’s bold 2025 livery launch has set the stage for what promises to be a thrilling new season. With a striking design, a strengthened commercial portfolio, and a growing technical team, the British outfit is ready to push boundaries and make an impact on and off the track.