Nu (NYSE: NU), one of the world’s largest digital financial services platforms, and the Mercedes-AMG PETRONAS F1 Team announced a new multi-year partnership that will see Nu become an Official Team Partner, commencing ahead of the FIA Formula One World Championship 2026 season.
A Global Platform for a Digital-First Brand
Formula One’s scale, international footprint and premium positioning provide Nu with a powerful platform to accelerate global brand awareness and deepen cultural relevance. With a worldwide audience exceeding 827 million fans, the sport offers unparalleled access to a highly engaged, digital-first community.
The partnership delivers particular strength across Latin America and the United States, aligning with Nu’s strategic growth priorities while creating immediate impact in Brazil, Mexico and Colombia – markets with a deep motorsport heritage and passionate fan bases.
Shared Ambition, Shared Standards
Founded in 2013, Nu has rapidly grown into one of the world’s largest digital financial services platforms, now serving over 127 million customers globally. Built on the belief that people deserve better financial services, Nu continues to challenge traditional banking through a digital-first model defined by customer-centricity, world-class design, and AI-driven technology.
That same pursuit of excellence defines the
Mercedes-AMG PETRONAS F1 Team – one of the most successful organisations in Formula One history, with eight Constructors’ World Championships and nine Drivers’ World Championships. As the sport enters a new regulatory era in 2026, the team is focused on shaping the next chapter of performance and innovation.
Fan-Focused Activations, On and Off the Track
The multi-year collaboration will deliver a programme of dynamic on-track and off-track branding and activations designed to create memorable, premium fan experiences. The partnership will feature Team drivers George Russell and Kimi Antonelli, alongside CEO & Team Principal Toto Wolff, bringing supporters closer to the action through bold storytelling and digital engagement.
“Formula One is one of the few truly global fan platforms, and the Mercedes-AMG PETRONAS F1 Team is a defining force in the sport,” said Cristina Junqueira, Co-Founder, Chief Growth Officer and CEO of Nu’s emerging U.S. business. “This partnership gives us a powerful opportunity to connect with hundreds of millions of fans in Brazil, Mexico, Colombia, the United States and beyond. Together, we’ll leverage Nu’s customer-centricity, technology and innovation to deliver premium access and digital experiences that bring fans closer to the sport. Building a global brand is a multi-year journey—and this is just the beginning.”
“Innovation and disruption are at the heart of everything we do,” said Toto Wolff, CEO & Team Principal, Mercedes-AMG PETRONAS F1 Team. “Our partnership with Nu reflects those shared values. We are committed to pushing boundaries and finding smarter, more efficient ways to perform, and we look forward to driving that excellence together.”
“We are delighted to welcome Nu to our partner ecosystem,” added Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team. “Nu’s focus on technology and efficiency aligns strongly with the principles that underpin performance in Formula One. This partnership opens new opportunities to create value for fans while strengthening both brands on and off the track.”
About Nu
Nu is one of the largest digital financial services platforms in the world, serving over 127 million customers across Brazil, Mexico and Colombia. The company is leading industry transformation by leveraging data and proprietary technology to deliver innovative, transparent and responsible financial products. Guided by its mission to fight complexity and empower people, Nu supports customers throughout their entire financial journey through an efficient, scalable business model that combines low-cost-to-serve with growing returns.
Nu’s impact has been recognised by multiple global awards, including TIME 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
