Marc Benioff, co-founder, chairman, and CEO of Salesforce, appears on the 2025 Formula 1 Rich List for his transformative impact on enterprise software and data-driven engagement. As Salesforce becomes an essential technological partner to the Formula 1 organisation, Marc Benioff’s influence on innovation is reshaping how the sport understands, communicates with, and grows its global fan base.
Quick Facts
- Net Worth 2025: $8.6B
- Age: 61
- Source of Wealth: Salesforce
- Nationality: American
- F1 Involvement: Salesforce — Global Partner of Formula 1; provider of CRM, audience insights, and digital engagement systems
Biography
Marc Benioff is widely celebrated as a pioneer of cloud computing and the driving force behind Salesforce, one of the world’s most influential enterprise software platforms. Since its founding in 1999, Salesforce has revolutionised customer relationship management, data personalisation, AI-driven analytics, and enterprise digital transformation.
Benioff is recognised for his forward-thinking approach to leadership, philanthropy, and stakeholder capitalism. His vision helped scale Salesforce into a global software powerhouse used by millions of organisations to manage communication, analytics, marketing, and customer experience.
As Formula 1 evolved into a digitally powered entertainment ecosystem, Marc Benioff became increasingly impactful through Salesforce’s integration into fan engagement, sustainability strategy, and global audience development.
Learn more at the official Salesforce website.
Connection to Formula 1
Salesforce plays a central role in Formula 1’s digital transformation. The partnership focuses on enabling:
- advanced fan-data insights and personalisation
- the F1 Customer 360 platform for unified global engagement
- sustainability tracking and carbon-reduction initiatives
- AI-driven analytics for marketing and content delivery
These tools enable Formula 1 to build deeper relationships with fans, enhance event experiences, and optimise its global growth strategy. Salesforce technology also supports F1’s long-term sustainability goals by improving data reporting, emissions tracking, and transparency.
Why Marc Benioff Matters to the F1 Ecosystem
Marc Benioff is central to Formula 1’s transition into a modern digital entertainment brand. His company’s technology powers personalised fan journeys, strengthens global marketing, and embeds AI and data intelligence into F1’s strategic operations.
To explore all rankings and additional profiles, visit the full 2025 Formula 1 Rich List.
