Charlene de Carvalho-Heineken, Executive Director and major shareholder of the Heineken company, appears prominently on the 2025 Formula 1 Rich List. Through Heineken’s multi-year role as Global Partner of Formula 1, Charlene de Carvalho-Heineken’s F1 sponsorship influence extends across fan experience, race-weekend branding, and global marketing activation.
Quick Facts
- Net Worth 2025: $14.1B
- Age: 71
- Source of Wealth: Heineken
- Nationality: Dutch
- F1 Involvement: Heineken — Global Partner of Formula 1; sponsor of Grand Prix events and fan-experience programmes
Biography
Charlene de Carvalho-Heineken is the controlling shareholder of the Heineken brewing empire and one of Europe’s most influential business figures. As custodian of the Heineken brand’s global strategy, she oversees a beverage portfolio that spans more than 190 countries and plays a major role in global sports sponsorships.
Her leadership emphasises brand positioning, sustainability, cultural impact, and premium experiences — values that align naturally with the direction of modern motorsport. Through these initiatives, Charlene de Carvalho-Heineken’s F1 sponsorship relevance has grown steadily over the past decade.
Learn more at the official Heineken website.
Connection to Formula 1
Heineken is one of Formula 1’s most visible commercial partners. Since joining the sport in 2016, the brand has become synonymous with trackside branding, sustainable event activations, and major hospitality programmes.
The partnership focuses heavily on fan experience, responsible drinking campaigns, and digital content engagement — all areas where Heineken’s marketing capabilities strongly complement Formula 1’s global expansion.
Why Charlene de Carvalho-Heineken Matters to the F1 Ecosystem
Charlene de Carvalho-Heineken F1 sponsorship importance lies in her brand’s ability to elevate Formula 1’s entertainment value, hospitality standards, and audience reach. Few partners shape race-weekend atmosphere and fan-facing identity as significantly as Heineken.
To explore the full rankings and additional profiles, visit the complete 2025 Formula 1 Rich List.
