3. Tom Littlechild

Tom Littlechild is the Global Head of Brand for Formula 1, leading a high-performance team responsible for brand marketing, design & management, entertainment & marketing partnerships, and brand experiences and activations.

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Littlechild is a sport, entertainment and retail specialist with over 20 years of experience. Commercially driven, with an analytical and creative solution-based approach to delivering engaging communications that build brands and increase revenues.

Littlechild is working with the Commercial Partnerships, Media Rights, Race Promotion and Comms teams to support our partners, broadcasters, promoters and F1 racing teams across the season, enhancing the Formula 1 brand experience for broadcast and live audiences throughout our 24 races, in 22 countries and on four continents.

The Formula One Group is a group of companies responsible for the sport’s growth and maximises the sport’s commercial rights.

Before joining Formula 1, Littlechild was leading the UK marketing and communications strategies for AEG Europe’s prestigious London venues; The O2 (including Icon Outlet, The O2 arena, indigo at The O2, and Up at The O2), and Eventim Apollo. (SSE Arena, Wembley, previously also part of the portfolio).

He was responsible for brand marketing and customer communications across all retail, entertainment and attraction verticals, leading an in-house team that supports the business’s commercial, programming, premium and global partnerships objectives.

Before that, he was the head of Marketing for TARGET LIVE (part of HAVAS), an international full-service advertising, marketing and communications agency for the entertainment, arts, culture and leisure industries.

Littlechild also worked for such companies as Jamie Hendry Productions, Stage Entertainment, Dewynters, M+H Communications Ltd and McCabes.

Tom Littlechild recently commented on the opening of the F1 Arcade franchise:

It’s the unveiling of F1 Arcade today, and I cannot wait for our first venue to open in London in a few weeks. Over 60 motion racing simulators in incredibly stylish surrounding alongside a top-quality hospitality offering.