Inside Formula 1: Business. Lifestyle. Power.
Losail Circuit to host the Qatar Formula 1 Grand Prix
Losail International Circuit will hold its first ever Qatar Formula 1 Grand Prix on November 19-21, with the country set to host the 20th event of the 2021 season, as well as signing an additional 10-year deal to host F1…
Exor, LoveForm and Ferrari announce creative partnership
Exor N.V. (“Exor”), the leading diversified holding company controlled by the Agnelli family, and Ferrari N.V. (“Ferrari”) announce a long term, multi-year collaboration with Sir Jony Ive and Marc Newson at the creative collective LoveFrom. Click here to subscribe to our…
FTX and Mercedes-AMG Petronas F1 Team sign a partnership agreement
FTX Trading Limited, a leading global cryptocurrency exchange, today announced a long-term relationship with the Mercedes-AMG Petronas Formula One Team. This relationship will span multiple race seasons with the FTX logo being featured prominently on both the cars and the…
Nikita Mazepin: We work at the highest possible speeds
Nikita Mazepin is a 22-years-old driver from Russia who is spending his debut season in Formula 1. Mazepin’s career traditionally began with karting when he was 7 years old. And in 2014, he achieved outstanding results, finishing second in the…
Edelweiss and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo Racing ORLEN will soar high in the skies as it announces a partnership with Switzerland’s leading leisure travel airline Edelweiss. The carrier will acquire the designation of Official Airline Partner of Alfa Romeo Racing ORLEN and will support…
Blackbird – a new investment to Williams Racing by Dorilton Ventures
Williams Racing is pleased to welcome Blackbird, an AI-driven Disinformation Intelligence Platform, as part of new investment by Dorilton Ventures. Click here to subscribe to our print edition! Formula One has always been at the forefront of cutting-edge technology, including artificial…
Mazepin and Schumacher to drive for Haas F1 Team in 2022
Uralkali Haas F1 Team will enter the 2022 FIA Formula 1 World Championship fielding a retained driver line-up of Nikita Mazepin and Mick Schumacher. Click here to subscribe to our print edition! Mazepin and Schumacher will be partnered together at the…
The ground was broken on the new Aston Martin F1 factory
Construction of Aston Martin Cognizant Formula One™ Team’s brand-new buildings (a new factory and a new wind tunnel) in Northamptonshire has begun and a ceremonial breaking-ground ceremony has taken place on the new plot. Click here to subscribe to our print…
Salt and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo Racing ORLEN is adding Salt to the team’s growing family, as the Swiss telecommunications provider joins as partners to provide mobile services to the Formula One operations. Click here to subscribe to our print edition! Salt, a household name…
2021 Formula 1 Power List
The 2021 Formula 1 power list is here. Paddock magazine presents its tenth 100 Most Influential People in Formula 1 list. It’s our very own annual register of the most powerful people in the industry. Click here to subscribe to our…
Arrow Electronics and McLaren racing extend their partnership
Arrow Electronics, the global technology and innovation business, extends with McLaren F1 and Arrow McLaren SP teams. Click here to subscribe to our print edition! McLaren Racing and Arrow Electronics, the global technology and innovation business, today announced a long-term multi-year…
Video Marketing Strategies & Tips 2021
When it comes to efficient marketing, videos have taken a great leap in recent times. Using smart content is very important to enhance the user experience. We have transitioned from text and image-based content to videos for specific reasons. Videos…
