May 2015

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In My Opinion: The spotlight

Lewis Hamilton fell under heavy criticism from fans and journalists over spraying a grid girl with champagne during the 2015 Chinese Grand Prix podium celebrations. The British driver was branded as “sexist” but he should have been congratulated. Hamilton’s action…

If I Ran F1: Marco Gadola

We are proud to have Marco Gadola, Professor at Mechanical and Industrial Engineering Department of the Brescia University, to show us how things would look if he ran the whole sport of Formula 1. Marco has been a race engineer…

Five Ways To… build your brand

Dany Bahar led the launch of the Formula 1 teams, Red Bull Racing and Scuderia Toro Rosso, and from 2007 to 2009 he was Senior Vice President Commercial and Brand at Ferrari, after which he became CEO of Group Lotus,…

Monte Carlo – Formula 1’s crown

As Bernie Ecclestone put it once, Monte Carlo doesn’t need Formula 1, Formula 1 needs Monte Carlo. Probably, the only European venue of the calender which has not to fear being cancelled. When Anthony Noghes walked through the streets of…

The society experience

We have the vivacious Anita di Sotto, head of operations and Secretary General of the Monte Carlo Whiskey Society, to tell us about this impressive club and its upcoming events in Monaco. The background The Monte Carlo Whisky Society is…

Drinking digital coffee

We are joined by Sree Varma, Founder & CEO of iSportconnect, world’s largest private network for sport business executives, to talk about a digital café in the world of today’s motorsport. The start The idea for the Digital Media Café…

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