HUGO Eyewear and Visa Cash App RB announce a partnership agreement

Visa Cash App RB Formula One Team is thrilled to announce its partnership with HUGO Eyewear, designed and manufactured by Safilo Group S.p.A, starting this season.

Leveraging the global appeal of F1TM and delivering its signature authentic style, HUGO Eyewear will be the Official Eyewear Partner of the VCARB team. Its bold designs will be represented in official images starring our two drivers, Daniel Ricciardo and Yuki Tsunoda.

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Peter Bayer, CEO of Visa Cash App RB Formula One Team, commented:

Since the start of this year, our HUGO team kit has been getting envious glances wherever we go, and now we’re delighted that HUGO Eyewear has come on board to complete our look perfectly with a great range of sunglasses and frames. With their cutting-edge design and robust construction, they are made for risk-takers and a perfect fit for the team and Formula 1.

The HUGO Eyewear collection – tailored for rule-breakers, risk-takers, and fashion-forward individuals – showcases unparalleled sunglasses and optical frames with unconventional and trendy design elements. The collection features the Authentic Line, a range of gender-neutral eyewear adorned with various interpretations of the HUGO logo, making a bold statement in line with Gen-Z style, and the Contemporary Line, designed with sustainability in mind and crafted from bio-based and recycled materials.

This partnership is set to captivate and resonate with HUGO’s Gen-Z audience. It will mirror the excitement of F1, amplify the buzz, and fuse the influence of sport and fashion within the brand’s central platform, HUGO Your Way.

About HUGO and HUGO Eyewear:

HUGO, the younger of the two HUGO BOSS brands, provides a platform for self-expression and authentic dressing. Globally engaged and culturally fluent, the brand crafts clothes with individuality and attitude for those who dare to break with convention, those who set trends rather than follow them. HUGO-licensed fragrances, watches, eyewear and kidswear all capture a youthful spirit. HUGO BOSS is one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 131 countries at around 7,800 points of sale and online in 73 countries via hugoboss.com. With approximately 19,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.2 billion in the fiscal year 2023.