Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Aerobatic Patrols and Formula 1 Teams: Two Worlds, One Spirit
When Sky and Asphalt Speak the Same Language, Becoming an Example That Inspires At first glance, the world of aerobatic flight teams and Formula 1 racing might seem vastly different. One dominates the sky, painting it with precision and speed,…
Technology Transforming Formula 1 Broadcasting
In the midst of the digital transformation, Formula 1 is no stranger to innovative technologies. But what new technologies are driving Formula 1 broadcasting and live streams to new heights? Let’s take a look. Immersive Broadcasts This provides car enthusiasts…
Scuderia Ferrari and Harman Automotive extend their partnership
Scuderia Ferrari and Harman Automotive are pleased to announce the renewal of their agreement. Technology partnership grows as Ferrari will become the first automaker to bring Harman’s in-cabin monitoring system to market in its next-generation road cars. Harman, an…
A Deep Dive into Formula 1 Car Technology
It’s undeniable that Formula 1 showcases driving talent at its finest, but have you ever thought about the exceptional engineering behind the construction of these machines that are designed to achieve the highest standards in performance, speed, and safety in…
VAST Data and Williams Racing announce a partnership agreement
Williams Racing is proud to announce a new strategic partnership with VAST Data. VAST Data, which helps organisations unlock the full power of their data, joins Williams as an Official Partner and technology vendor for the 2024 season and beyond.…
The Future of Formula 1: Navigating the Path to Sustainable Racing Technology
Formula 1, a sport synonymous with speed, innovation, and intense competition, is currently undergoing a transformation far more profound than any regulation change or team reshuffle. As the world grapples with escalating environmental challenges, this high-octane sport is shifting gears…
Aston Martin Valhalla supercar development benefits of Formula 1 know-how
Aston Martin Valhalla, the ultra-luxury brand’s first series production mid-engine supercar, is reaping the benefits of the world’s fastest laboratory, Formula 1. The need for speed, reliability and performance accelerates technological development in F1. Race-proven methodologies, expertise and technologies used…
Mercedes-Benz SLR McLaren: celebrating a unique collaboration
September marks 20 years since the Mercedes-Benz SLR McLaren was presented at the 2003 Frankfurt Motor Show. McLaren’s unparalleled expertise in composite construction delivered a pioneering super-GT with an F1-inspired carbon fibre monocoque. The Mercedes-Benz SLR McLaren was the first…
The impact of technology on F1 racing
As technology expands into all aspects of our lives, its impact on Formula One (F1) racing is increasingly visible. With cutting-edge advancements in engineering and design, new cars have become ever more efficient and powerful, for better or worse. For…
Qualcomm and Mercedes-AMG Petronas F1 Team sign a partnership agreement
Qualcomm Technologies, Inc. and the Mercedes-AMG PETRONAS F1 Team announced a multi-year agreement featuring the Snapdragon brand. The strategic collaboration will leverage the power of the Snapdragon® platform to create unique fan experiences, both in-person and digitally. The team…
SenseTime partners with Alfa Romeo F1 Team
SenseTime, a leading global artificial intelligence (AI) software company and Alfa Romeo F1 Team ORLEN announce a new technology partnership. SenseTime and Alfa Romeo F1 Team ORLEN are exploring various ways to integrate AI technologies with the motorsport racing industry.…
Georg Beyschlag: TeamViewer and Mercedes-AMG Petronas F1 Team partnership
Georg Beyschlag, Chief of Staff and Strategy at TeamViewer talks to Paddock magazine about their partnership with the Mercedes-AMG Petronas F1 Team. I guess it’s not so easy to find someone who isn’t familiar with TeamViewer, which is headquartered in Goppingen,…
