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Tumi, the leading global travel lifestyle brand, recently announced its new sponsorship of the Mercedes AMG Petronas Formula One Team....
Tag Archives: Sponsorship
Click here to subscribe to our print edition! “Passion”. It’s a word you’ll often hear as brands trumpet the launch of...
That eternal equation – is the income greater than the outgo? It’s a timely question as we approach the new...
More than once I’ve heard hospitality guests of a Formula 1 event say something like “that’s an experience you can’t...
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was...
As we just passed the US Grand Prix, it might be very useful to have a look at the profile...
Many people in the Formula 1 paddock were saddened to hear of the passing of Emilio Botin, Chairman of Santander...
A transitional phase: Formula One, geography doesn’t have much of an impact on sponsorship. F1 truly is a global sport...
Refining ideas of the past: a friend was intrigued with the words “splendidly boring” that I used in a recent...
The world of F1 sponsorship is changing; gone are the days of a brand associating with the sport because it’s...
