Inside Formula 1: Business. Lifestyle. Power.
Logistics, Formula 1 and Ferrari: The CEVA story
Double-headers, triple-headers, a record-breaking 23 race-calendar – the 2022 Formula 1 season is about to challenge the Formula 1 teams’ logistics departments like never before. As a consequence of the newly implemented cost cap, reducing costs and working as cost-effective…
Hartley: “This sport is much more complicated than it seems from the outside”
Brendon Hartley ended up in Formula 1 almost by surprise. Scuderia Toro Rosso selected him as a full-time driver for 2018: in a season with new tyres, the Italian outfit also faces the challenge of a new engine that gave…
Toro Rosso’s Graham Watson: “We’re at the saturation point”
Toro Rosso’s Team Manager Graham Watson has an interesting motorsport career: moving to Formula 1 from rally and F3000, ranging from being a mechanic, an engineering liaison to a Team Manager, working for such Formula 1 teams as Brawn, Lotus,…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. Click here to subscribe to our print edition! How has the sponsorship side…
Athletes, not just drivers
In Formula 1 or other series like GP2 and WEC, generally, many turn their attention to technical aspects. In fact, innovations – mechanical or aerodynamic – designed by engineers and installed on the cars, are the subject most addressed by the sports…
