Inside Formula 1: Business. Lifestyle. Power.
Renault’s Cyril Abiteboul: “A lot of things are going to happen over the winter”
By Ryan Werner | Paddock magazine caught up with Cyril Abiteboul, Renault Sport F1’s Managing Director and asked him a few relevant questions. You will be providing engines to McLaren next season; after this, will you consider them your main…
Q&A with Adam Jacobs, Haas F1’s Chief Marketing Officer
By Ryan Werner | It’s very interesting to meet Adam Jacobs, Haas F1 Team’s Chief Marketing Officer and discuss how the team is doing from a marketing perspective. Adam has been with Haas F1 for three years already, joining the…
Force India’s COO: “It’s the fans that really make the difference”
By Ryan Werner | At the Gran Premio de Mexico, the Paddock magazine caught up with Otmar Szafnauer, Force India’s Chief Operating Officer at their paddock in the Autodromo Hermanos Rodriguez. Click here to subscribe to our print edition! On the…
SiriusXM: “Our F1 coverage will extend beyond the 2018 season”
By Ryan Werner | Recently Formula 1 announced that they signed a multi-year broadcasting agreement with SiriusXM, the popular satellite radio, and a representative of the company agreed to answer a few of our questions just before the Grand Prix…
Q&A with Eric Boullier, McLaren’s Racing Director
By Ryan Werner | The day before the race at Austin, the Paddock magazine had an opportunity to interview Eric Boullier, McLaren Formula 1’s Racing Director, who was brought on board in 2014, but has been closely involved in Formula…
Formula 1 in the USA and Mexico
By Ryan Werner | It all started when a Formula 1 specific track was built in Austin, Texas for the 2012 season, after five years of not having the world’s highest level of car racing competitions in the United States. COTA…
Five Ways To… learn from other industries
There’s an infinity of subjects that could be compared between different race series and sports sanctioning bodies. Sports marketing specialist Ryan Werner, who’s in charge of Sponsor Relations at The Racers Group, gives us five things Formula 1 could learn…
If I Ran F1: Ryan Werner
Experiential Marketing Manager at The Racers Group, Ryan Werner shows us how the world of Formula 1 would look if he ran it. Enjoy! The racing I started working in racing for the love of the art thanks to Formula…
