Inside Formula 1: Business. Lifestyle. Power.
Rise of the little brother
Rush Sport & Entertainment is one of the few agencies to work in both Formula 1 and Formula E series. With nearly 20 years’ experience in motorsport, Managing Director Jonny Odell sat down to talk to the Paddock magazine about…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Formula 1: From down under
The Formula One season got off to a great start in Melbourne a month ago. The Australian Grand Prix is always a great one to kick the new season off. It remains and should remain, in my view, the best…
Changes at the top
Can Liberty Media extract what it needs from Formula 1 whilst enhancing the show and solving world peace at the same time? Ross Brawn is here to help. Click here to subscribe to our print edition! The situation Whilst most observers…
The open formula of Formula E
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the work of many years under the radar before a series of sudden incidents prompt rapid awareness growth and widespread recognition.…
Circuit of arts
This September, as Singapore gears up for the Formula 1 race, Singapore Arts Circuit, a new player on the busy social calendar is looking to repurpose the fast cars and high-stakes glamour for a cause that combines motorsport and art.…
A refreshing start
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one of the worlds largest advertisers and the world’s best-selling beer, promises big things in terms of activation and fan engagement.…
A quiet year in terms of sponsorship
In the championship, Lewis and Mercedes have done a great job again. The revelation this year has been at Toro Rosso, with Max and Carlos producing some of the more exciting moves of the year. Mention should also go to…
D(r)iving into the abyss
As we are over the end of the Formula 1 season, some parts of Formula 1 are looking to wind down, but not the commercial teams. Whether they are in-house for a team or an agency brokering deals for brands and…
F1 teams left behind
F1 Teams left behind. The past months have been tough on Formula 1’s reputation. It seemed every piece of news about the sport included some mention of a ‘crisis’. The reality is that the sport isn’t in a crisis, but…
1976 McLaren M23D at 1:8 scale – as featured in RUSH
The epic 1976 season battle between Ferrari’s Niki Lauda and James Hunt of McLaren was one of the most intense championship struggles in Formula 1 history, now dramatically told in the soon to be released movie Rush. Set against a…
Formula fun
Formula fun: the sport is trying hard to present the world a cool show with gimmicks improving the sound or throwing sparks. It’s time to stop this nonsense and make real changes. Click here to subscribe to our print edition! Since…
