Inside Formula 1: Business. Lifestyle. Power.
Visa Cash App RB Welcomes Isack Hadjar for 2025 Season
Visa Cash App Racing Bulls (VCARB) have officially announced that Isack Hadjar will join Yuki Tsunoda for the 2025 FIA Formula One World Championship. This marks another significant step in the Red Bull Junior Programme’s legacy as another rising star…
Liam Lawson to Replace Ricciardo at RB for the Rest of the Season
New Zealander Liam Lawson is set to step into Daniel Ricciardo’s shoes at Red Bull Racing alongside Yuki Tsunoda for the remainder of the Formula 1 season. Click here to subscribe to our print edition! Earlier today, Red Bull Racing confirmed…
Ricciardo and Márquez visit Alinghi Red Bull Racing
Motorsport champions Ricciardo and Márquez trade the track for sea for a high-speed sailing race in Barcelona with America’s Cup team Alinghi Red Bull Racing. Click here to subscribe to our print edition! Ahead of the Spanish Grand Prix this weekend,…
Red Bull Showrun At DC’s Iconic Pennsylvania Avenue
On an upcoming spring afternoon in the shadow of the United States Capitol, British racing legend and former Red Bull Racing driver David Coulthard will transform the world-revered Pennsylvania Avenue with an epic display of skill and showmanship for an…
Visa and Red Bull Formula One Teams Announce Global Partnership
The Formula One grid is charging into the 2024 season with a new look and new support. Yesterday, Visa and Red Bull F1 Teams announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red…
Sebastian Vettel brings F1 back to the legendary Nürburgring
Four-time Formula 1 world champion Sebastian Vettel delighted over 60,000 motorsports fans on Saturday with a comeback to Nordschleife in an F1 car at the Red Bull Formula Nürburgring, which featured vehicles and drivers from different generations of motorsport and…
Christian Horner: Formula 1 is in a pretty good shape
We at Paddock Magazine had the opportunity to sit down and have a chat with Oracle Red Bull Racing’s team principal, Christian Horner. Christian is still one of the youngest team principals of the Formula 1 paddock, albeit he’s already in…
The coolest and most interesting sponsorship deals in F1 history
Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that it is today without its teams being able to sell space on their cars for brands to add their logos.…
2021 Formula 1 Mexico Grand Prix highlights
Red Bull’s Max Verstappen cruised to a record third career 2021 Formula 1 Mexico City Grand Prix victory ahead of Mercedes’ Lewis Hamilton and Red Bull teammate Sergio Perez – who became the first Mexican driver to take a…
New York City is a new stop for Red Bull Racing
2011 title-winning car hits Wall Street and New York City landmarks before Miami GP in 2022. Red Bull Racing Honda delivered the 2011 title-winning RB7 car to New York City in early October to give fans a taste of what…
Turning Japanese for Honda – Red Bull & AlphaTauri
Turning Japanese with one-off liveries celebrate race-winning alliance with power-unit supplier. Red Bull Racing and Scuderia AlphaTauri are set to race with special liveries on what should have been Honda’s home race weekend. Click here to subscribe to our print edition!…
6. Dietrich Mateschitz
Age 76 Occupation Managing Director, Red Bull GmbH Nationality Austrian Position Last Year 4 Dietrich Mateschitz (born 20 May 1944) is an Austrian billionaire businessman. He is the co-founder and 49% owner of the Red Bull energy drink company. As…
