Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
TOP 3 of the Most Fashionista F1 Pilots: From Race Tracks to Brands Campaigns
Formula 1 is not just about racing cards in high-speed and precision engineering. It equally offers a global stage where drivers can become style icons. Over the years, some F1 drivers have transformed the sport, making a storm in the…
BWT Alpine Reveals Striking 2025 Team Colors at Historic F175 Live Launch
BWT Alpine Formula One Team unveiled its striking new team colours in an exclusive event for partners and global media in Shoreditch, London. This highly anticipated reveal set the stage for a spectacular evening at The O2 Arena for F175…
Pierre Gasly Becomes First F1 Driver Global Fragrance Ambassador for Givenchy
Givenchy Parfums has unveiled a groundbreaking partnership with Pierre Gasly, making him the first-ever Formula 1 driver to become a global ambassador for a fragrance brand. This unprecedented collaboration marks a significant milestone in the world of luxury brand endorsements,…
2024 Formula 1 Sao Paulo Grand Prix Highlights
Max Verstappen has stormed to a remarkable victory in a frenetic 2024 Formula 1 Sao Paulo Grand Prix, the Dutchman climbing through the field from an original starting position of P17 to score his first race win since…
H. Moser & Cie. Join Forces With Pierre Gasly
After announcing its partnership with Alpine Motorsports, H. Moser & Cie. is strengthening its links to the Alpine family by announcing a collaboration with Pierre Gasly, the Formula 1 stable’s celebrated driver. It marks the first time since its…
Alpine unveils A524 Formula 1 car
BWT Alpine F1 Team gears up for its fourth season in Formula 1 in the 2024 FIA Formula 1 World Championship led by its dynamic, all-French driver line-up, Esteban Ocon and Pierre Gasly, for the second consecutive year. The unveiling…
Zinedine Zidane welcomes Alpine Racing family to Madrid
Zinedine Zidane, the legendary French footballer and Alpine ambassador, welcomed Alpine Racing’s roster of drivers in Madrid, including F1 duo Esteban Ocon and Pierre Gasly, for an immersion day and reflection of the 2023 racing season. Counting on his…
2023 Formula 1 Dutch Grand Prix highlights
Max Verstappen converted pole position into victory at the 2023 Formula 1 Dutch Grand Prix for the third year in a row, navigating an action-packed, rain-hit encounter to take the chequered flag ahead of Fernando Alonso and Pierre…
2. Pierre Gasly
Age 27 Occupation Driver, Alpine F1 Team Nationality French Position Last Year New Pierre Gasly joins BWT Alpine F1 Team ahead of the 2023 FIA Formula 1 World Championship, ready to take on his sixth full season in the sport.…
A523 is launched by Alpine F1 Team at a London event
BWT Alpine F1 Team revealed its challenger for the 2023 FIA Formula 1 World Championship season – the A523 – at a unique, star-studded event in London, United Kingdom. BWT Alpine F1 Team unveiled its 2023 FIA Formula 1…
Interview with Pyry Salmela, trainer of Pierre Gasly
It’s fair to say that Pyry Salmela is the most well-known Formula 1 trainer on the grid currently and it’s not without a reason. Pyry used to be an athlete before joining the world of Formula 1, and he studied…
Galsy and Tsunoda to drive for Scuderia AlphaTauri in 2022
Following what seems to be a successful season this year so far, with Gasly and Tsunoda, in which the pairing have shown a positive working relationship on-and-off track, Scuderia AlphaTauri is pleased to announce that they will retain both drivers…
