Inside Formula 1: Business. Lifestyle. Power.
Ravenol sign a partnership agreement with Scuderia AlphaTauri
Scuderia AlphaTauri is excited to announce a multi-year deal with Ravenol as an Official Lubricant Partner. Click here to subscribe to our print edition! German-based Ravensberger Schmierstoffvertrieb GmbH is well-known for developing high-performance products for the automotive sector and is an…
DHL and Formula 1
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss the relationship the company has with Formula 1. Click here to subscribe to our print edition! With all those years in…
Sir Jackie Stewart: “I believe Formula 1 is better today than it’s ever been”
It’s a true pleasure to have the chance to ask Sir Jackie Stewart a few relevant questions about his relationship with Rolex, one of Formula 1’s biggest partners, and what he thinks about the way Formula 1 is changing today.…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
Monaco’s pursuit of excellence
By Rebecca Whitlocke | The crown in Monaco’s event calendar since 1929, the Monaco Grand Prix has been fortunate to attract backing from illustrious sponsors such as Renault, TAG-Heuer and UBS. The preparation for this Grand Prix is rigorous, both…
Rise of the little brother
Rush Sport & Entertainment is one of the few agencies to work in both Formula 1 and Formula E series. With nearly 20 years’ experience in motorsport, Managing Director Jonny Odell sat down to talk to the Paddock magazine about…
Cars, cartoons and collaborations
Ahead of the release for DISNEY PIXAR’s movie Cars 3, models of Lightning McQueen and Jackson Storm had been present in the Formula 1 paddock over the course of the weekend at the British Grand Prix two months ago. What’s…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. Click here to subscribe to our print edition! How has the sponsorship side…
The Hackett dress code
“When customers ask me how old Hackett is, they are always surprised, believing that it was started by my father or even grandfather. Hackett is a brand that is truly British and has an authenticity and integrity that belies its…
Bell & Ross and Renault F1: behind the partnership
A producer and businessman Carlos A. Rosillo is the CEO and Co-founder of Bell & Ross, a watchmaking company passionate about the values of military history and now a proud partner of the Renault Formula 1 team. The watch brand…
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
The Ferrari-Kaspersky combo
The technical partnership between Ferrari F1 and Kaspersky has been fundamental in establishing Kaspersky Lab as one of the most progressive though leaders in the field of cyber security in the automotive industry. I sat down with Chief Sales Officer…
