Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Mika Hakkinen: “I think there is so much more we can offer”
By Natalia Langsdale | We’re always excited to talk to Mika Hakkinen, and this time he opens up about his work with Johnnie Walker, bringing big partners to Formula 1, and his personal plans. Mika, how do you see…
DHL and Formula 1
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss the relationship the company has with Formula 1. With all those years in motorsport, logistics to pilot the “race…
Q&A with Jean-Éric Vergne
By Natalia Langsdale | We talk to a French racer who competes in Formula E for DS Virgin Racing, who has competed in Formula 1 for Scuderia Toro Rosso from 2012 to 2014, and is a Scuderia Ferrari test and…
Flying, yachting and racing
Below is our interesting Q&A with Natalia Langsdale, Founder of Bright Creativity, a Marketing Consulting & PR company. Natalia has successfully worked directly in both yachting and private aviation sectors, so we at Paddock magazine were truly eager to hear…
So much more than just a sport
By Natalia Langsdale | A true Formula 1 icon, global ambassador of the sport, knight in Red Bull’s armour, respected journalist, commentator and simply an all-around impressive personality, Mr David Coulthard is here with us to share his thoughts on…
