Inside Formula 1: Business. Lifestyle. Power.
McLaren Technology Group extends business partnership with SAP
McLaren and SAP, longtime partners since 1997, today announced a partnership renewal that extends the relationship through 2020. As an Official Technology Partner, SAP solutions are utilised throughout the whole of the McLaren Technology Group. Click here to subscribe to our…
What Jenson Button’s loss of interest in Formula 1 means to his career
Jenson Button is considered one of the best Formula 1 racers in the world. However, the 37-year-old stated in a recent interview that his passion for F1 racing is now gone due to his father’s death in 2014. Button served…
McLaren Honda & Hookit sign long-term partnership
McLaren Honda is pleased to announce a long-term partnership with Hookit, a leading digital analytics and valuation platform in sports marketing. Click here to subscribe to our print edition! As the team’s official digital valuation partner, Hookit will measure, value and…
2017 Formula 1 Monaco Grand Prix – Thursday 25th May
Championship leader Sebastian Vettel laid down a strong marker for the rest of the 2017 Formula 1 Monaco GP weekend as he finished nearly half a second clear of nearest rival Daniel Ricciardo in second practice on Thursday afternoon. But…
Great Britain campaign partners with McLaren for 2017
The UK Government’s GREAT Britain campaign (GREAT) and global sports and technology brand McLaren have announced an exciting year-long partnership for 2017 which will see the campaign featured prominently on the McLaren-Honda MCL32 Formula 1 cars. Click here to subscribe to…
McLaren-Honda teams up with Logitech as official technology peripherals partner
Click here to subscribe to our print edition! McLaren-Honda is pleased to announce a new multi-year agreement with Logitech, the global consumer technology brand, who becomes Official Technology Peripherals Partner. Logitech is one of the world’s most popular consumer electronics brands,…
McLaren-Honda announces Star Sports India as corporate partner
Star Sports India has today been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions. Click here to subscribe to our print edition! Already a broadcasting…
McLaren collaborates with Amazon Prime on exclusive documentary series
McLaren will work with global internet retailer Amazon Prime to create a new multi-part documentary series about the team’s 2017 season in Formula 1. Click here to subscribe to our print edition! Makers of the as-yet-untitled multi-episode series have been granted unparalleled…
Norton Rose Fulbright and Mclaren-Honda continue unique global partnership
Global law firm Norton Rose Fulbright is delighted to announce the continuation of its successful global partnership with McLaren-Honda for a further two years. Click here to subscribe to our print edition! Norton Rose Fulbright remains the global legal adviser to…
