Inside Formula 1: Business. Lifestyle. Power.
IWC Schaffhausen Unveils Limited-Edition Big Pilot’s Watch XPL for Toto Wolff
In Formula One, the margin for error is razor-thin, and the forces at play are immense. Drivers are subjected to extreme g-forces in the cockpit, while every team member experiences the tension of split-second decisions that determine victory or defeat.…
IWC Schaffhausen and Lewis Hamilton Celebrate Ten Years of Partnership
During the British Grand Prix weekend in Silverstone, IWC Schaffhausen and Lewis Hamilton celebrated ten years of their exclusive partnership. The Swiss luxury watch manufacturer extended a rare invitation to Hamilton for a “Best of British” boat ride on the…
Simu Liu and Lewis Hamilton go head to-head in IWC Schaffhausen Chrono challenge
Lewis Hamilton and Simu Liu today participated in a star-studded basketball event at Jungle Plaza in Miami Design District. They captained a team of celebrities and athletes, including actor James Marsden, skateboarder Jagger Eaton, former NFL player Antrel Rolle and…
IWC’s limited Toto Wolff edition to be auctioned for charitable initiative Ignite
Ahead of the British Grand Prix at Silverstone, IWC Schaffhausen is pleased to announce the auction of the last Big Pilot’s Watch Perpetual Calendar “Toto Wolff edition x Mercedes- AMG Petronas Formula One Team.” Limited to only 100 pieces, this…
Tom Brady and Lewis Hamilton tee off for IWC Schaffhausen
Ahead of this weekend’s Miami Grand Prix, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One World Champion Lewis Hamilton, to compete in an entertaining golf challenge. Click here to subscribe to our…
IWC Schaffhausen and Mercedes-AMG F1 continue their partnership
IWC Schaffhausen is delighted to announce an expanded multi-year partnership with the Mercedes-AMG Petronas Formula One Team. Click here to subscribe to our print edition! First formed in 2013, the long-standing collaboration between the luxury Swiss watchmakers and the Formula One…
IWC honours World Champion Formula 1 driver Nico Rosberg with special edition
IWC Schaffhausen has released the Ingenieur Chronograph “Tribute to Nico Rosberg” to honour the world champion 2016 Formula 1 driver Nico Rosberg. The IWC-manufactured chronograph with an 18-carat red gold case was designed by Rosberg in collaboration with Christian Knoop,…
