Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
65. Keith Bruce
Age 56 Occupation President Company F1 Experiences Country USA Position Last Year Up When it comes to turning global sports into unforgettable spectacles, few have the résumé that Keith Bruce brings to the grid. With over 25 years in international…
Jumeirah Group and Williams Racing extend their partnership
Jumeirah Group and Williams Racing have extended their partnership. Jumeirah is a global luxury hospitality company and member of Dubai Holding. The move builds on the successful collaboration between the two brands established last year to reach new global audiences…
Hilton and McLaren F1 Team extend their partnership
Hilton and McLaren Racing announced an extension to their partnership yesterday. Hilton, the leading hospitality company, continues as the Global Hotel Partner of the McLaren Formula 1 Team. The multi-year extension will celebrate the partnership’s 20th anniversary in 2025, making…
Mercedes-AMG F1 Team unveils Las Vegas hospitality offering
The Mercedes-AMG F1 Team will bring an innovative and world-leading hospitality offering to Las Vegas. For November’s highly anticipated Grand Prix, Vegas Club will set the standard in premium trackside entertainment and reinvent corporate event hospitality through a location-based design,…
72. Keith Bruce
Age 57 Occupation President, F1 Experiences Nationality American Position Last Year 76 Keith Bruce brings 25 years of global sports and event management industry leadership to QuintEvents. Most recently, Keith was the CEO and President of the Super Bowl 50…
Amber Lounge: The world’s most exclusive Grand Prix afterparty returns to Monaco, bigger and better than ever!
Amber Lounge, the Monaco Grand Prix’s legendary afterparty event, is back with three party nights on Friday, May 26th, Saturday, May 27th and Sunday, May 28th. The weekend starts onboard the Amber Lounge Luxury Trackside Yacht – experience the…
Jumeirah Hotels & Resorts announces partnership with Williams Racing
Jumeirah Hotels & Resorts today announced its new partnership with Williams Racing ahead of the 2023 FIA Formula One World Championship that kicks off this weekend in Bahrain. As part of Jumeirah Hotels & Resorts’ journey of accelerated growth,…
Hilton and McLaren Racing extend their partnership
Hilton and McLaren Racing announced yesterday a multi-year extension to their long-standing partnership, which has been in place since 2005. The relationship enables Hilton to provide unique experiences for its Honors members and offers the McLaren F1 team home…
Red Bull Racing names PPDS as the official Team Supplier
PPDS becomes Team Supplier for RBR, with Philips LED displays, digital signage, professional TVs and monitors providing connected communications and world-class hospitality experiences. PPDS, the exclusive global provider of Philips digital signage, LED displays and professional TV solutions, is…
QuintEvents and Formula 1 extend their corporate hospitality partnership
QuintEvents and Formula 1 have announced a multi-year extension to their official partnership, F1 Experiences, offering unique and exclusive fan package experiences and trackside hospitality. The successful F1 Experiences programme will continue with innovative offerings for fans, as crowds return…
76. Keith Bruce
Age 55 Occupation President, F1 Experiences Nationality American Position Last Year 91 Keith Bruce brings 25 years of global sports and event management industry leadership to Quint. Most recently, Keith was the CEO and President of the Super Bowl 50…
85. Kate Beavan
Age 52 Occupation Director of Hospitality, Formula 1 Nationality British Position Last year 76 Kate Beavan is trained and qualified as a lawyer before joining Tom Walkinshaw’s TWR as counsel across the group companies including Arrows F1 Team. She…
