
Experiencing the World of Formula 1 Through Virtual Reality
For almost every F1 fan out there, the odds of ever getting into the cockpit of one of the cars in the top tier of racing are pretty low. The bar for getting a team spot is incredibly high; even…

Rise of the little brother
Rush Sport & Entertainment is one of the few agencies to work in both Formula 1 and Formula E series. With nearly 20 years’ experience in motorsport, Managing Director Jonny Odell sat down to talk to the Paddock magazine about…
How to save the Formula 1 show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Is there a way to save the show? Indeed, Sebastian…

If I Ran F1: Chris Frampton
Having been working in the New Media space since 1991 and launching an Internet broadcast business in 1995, Chris Frampton first approached Formula 1 in 1997 with an idea for concerts and internet broadcasting when the Internet was very much…



