Advertising opportunities – Monaco Grand Prix 2021

Monaco Grand Prix is simply the most glamorous event on the sporting calendar. Each year the glitterati are drawn to the world’s most exclusive playground and the tightest track in Formula One racing. During the day the driver’s skill and bravery are rewarded in equal measure as he tears through the narrow streets of Monaco harbour; at night, stamina is the key if you want to make the most of Monte-Carlo.

Monaco Grand Prix edition will also feature our annual ‘100 Most Powerful People in Formula 1’, which generates a lot of coverage in other media and it is the most read edition of the year.

Since 2010 Paddock magazine, Formula 1’s business & lifestyle monthly, had compiled an annual list of the most powerful people in Formula 1. Places are allocated based on the amount of human, managerial and financial resources that they have sway over, as well as their influence on the sport.

To determine the ranking, we considered more than 200 of the most influential players in Formula 1, and we evaluated their influence by using metrics in four major areas: economic power, command, newsworthiness, and impact — a subjective measure that captures how important they are in their respective positions.

In addition to our normal circulation, extra 5,000 copies will be distributed in the paddock area during the Monaco Grand Prix weekend. We also arranged distribution agreements with Heli Air Monaco and all superyachts at the Monaco harbour. This edition will also be available at all five-star hotels, including Hotel de Paris, Hermitage, Monte Carlo Bay, Le Meridien Beach Plaza, Port Palace, Fairmont and Metropole. We also have requests from major sponsors and corporate hospitality companies to provide additional copies for their events.

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