|
is a new voice for the complex motorsport industry, a unique business and lifestyle publication which addresses the issues that matter most to the people who drive the business of the sport.
Objective and independent, The Paddock provides indispensable information on all the latest developments that affect the motorsport industry. At the heart of this is coverage of the Formula One world championship, but the magazine also focus on other top motorsports, including NASCAR, MotoGP, US open-wheel racing, the World Rally Championship, powerboats and the Le Mans 24-Hour race.
The eleventh edition of the Paddock includes:
- YALLA BAHRAIN! The Crown Prince of the first Gulf state to create a Formula 1 Grand Prix speaks of his pride in the achievement of reaching 100,000 spectators in the fifth year of the trailblazing event. The economic impact of the Gulf Air Bahraini Grand Prix, now standing at almost US$550 million, has been growing year on year and the promoters want to keep it that way
- ONWARDS & EASTWARDS A new report from Deloitte & Touche reveals that Formula 1 Grands Prix generate the highest revenue of any annual sporting events in the world
- THE MOSLEY AFFAIR The FIA president is fighting to keep his job after becoming embroiled in a sex scandal, and will face a vote of confidence in June by the FIA General Assembly
- HONING HONDA Ross Brawn has been tempted back into Grand Prix racing to assume a joint team principal role, tasked with taking Honda Racing all the way back to the front of the field
- AHEAD OF THE GAME? Formula 1 seems to be booming as a sponsorship, marketing and hospitality platform, but one specialist agency urges caution and an approach of constant innovation
- FUTURE FORUM The inaugural Motor Sport Business Forum Middle East was another success story, and will pave the way for a further expansion of the concept further east into Asia
- PINNACLE OF MOTORSPORT That is what McLaren Group CEO Ron Dennis called Formula 1 racing in his positive and refreshingly apolitical keynote speech to delegates at the Middle East Forum
- FAST STARTERS The exclusive and luxurious Banyan Tree resort complex in Bahrain has been an instant hit among Formula 1 drivers and senior executives
- FORMULA GOLD Oris, the historic Swiss watch maker, has leveraged its sponsorship of the AT&T Williams Formula 1 team by creating a highly desirable, limited-edition chronograph
|
Authoritative features, exclusive news and in-depth investigations combine with essential lifestyle know-how on subjects such as the best luxury travel to the world’s greatest race circuits. Breaking news is complemented with the most thorough industry analysis and statistics. This combination makes the magazine a must-have for all the movers and shakers in the global motorsport industry.
The Paddock peels off the glitzy exterior of motorsport and shows what’s really going on, making it the place for the sport’s power brokers to get the truth about the industry and to find out how to make their money work in motorsport.
|